Luv Aj Designer Amanda Thomas started her accessories line in 2005 once her after-school obsession parlayed into her own line of accessories. After a chance encounter with a buyer at Fred Segal, they picked up the entire line for their stores and by the age of 16, Luv Aj was officially created. Popular among starlets and clients such as Jessica Alba, Kylie Jenner, Nicole Richie, and Miley Cyrus, Amanda's signature heavy-metal spikes and layered chains combine a worn and torn edginess with a hint of femininity.